One of the biggest mistakes most marketers do at present, is think e-mail marketing is dead. Many marketers today drop the e-mail marketing scheme to select social media. Come to think of it, social networking look a lot more sexy than email. But, is a social media marketing post really competitive with an email? Before we answer that question, lets state a highly known fact. It is simpler to send a friend request on Facebook than to collect an e-mail online. But trust me, bulk email marketing is thrice as worth it as social media marketing. So, what is e-mail marketing?
Email marketing is definitely the targeting of clients through emails. Every emails sent to a prospective customers can be viewed as as e-mail marketing. E-mail marketing involves sending a promotional email or perhaps an ad to a subscriber. Via his current email address. A great deal of organisations today use email marketing. Much more bloggers use email marketing today than ever before. For example, maybe you have been browsing online, and also you see some field where you stand asked to submit your own name and email to obtain a free eBook or update? This is the front part of e-mail marketing.
Most bloggers use e-mail marketing since it enhances the customer experience. With a well targeted subscriber list, it is possible to reach established customers and prospective ones too. Any given subscriber will likely be informed better and much more easily via email. The e-mail may have a greater visibility compared to a Facebook post. The Facebook post will likely be drowned in a stream of content in the minutes following its posting.
Do You Actually Need Email Marketing? If you want to boost your customers’ or readers’ experience, you will want email marketing. Ignore the glamour as well as the flashy of social media marketing. Our company is talking efficiency here. We have been talking greater engagement. Greater reach. Greater click through rate and a lot more. As many experienced marketers say, ” the cash is in the list”. Some even say “your value depends upon your network”. Within the following lines, I will explain the benefits of e-mail marketing. Within these explanations, I am going to use statistics. The sites which produced those stats is going to be mentioned at the conclusion of this post. So, let’s enter into the benefits of using e-mail marketing.:
Potential Reach: Were you aware that in 2013, there was about 3.2 billion email accounts created in the world? 95% of online consumers use an e-mail address. Probably the most interesting fact is; 91% of the consumers check their email accounts at least once a day. Today, we browse more with this phones than our computers. Because of this, our company is quicker notified whenever we receive emails. Our phones place the notifications right before our eyes.
Today, it is actually much easier to check for an email when compared to a Facebook or Twitter post. It is because when we post content, so does one million other people. Because of this, finding one specific post you liked 3 weeks ago could be the most daunting task.
Actual Reach: Before I explain this part in more detail, let’s find some good interesting numbers. Within the first half of 2013, an investigation conducted using emails being a marketing channel revealed some staggering facts. The one that stands apart probably the most is that this; 18% in the emails sent in a campaign never reach their destinations. 4% of the sent emails are sent to the spam folder. That creates 22% of the sent emails that do not actually make it to the intended receiver.
On the contrary, 78% from the emails sent throughout an email campaign actually reach their destination. Think of it in this way, If you send 1000 emails, 780 emails will reach their destination. Furthermore, 91% of the receivers check their emails daily. This implies, about 709 receivers will in fact visit your email. This really is great efficiency, as less than 30% of the emails sent are lost.
Now, let’s compare these numbers with the ones from a Facebook campaign completed in the same manner. This stated that 74% of the Facebook posts are in fact lost inside the big stream of content. Which is a problem. This means, per thousand Facebook posts, 740 are lost in the stream of content. That leaves us with 260 posts seen by our target readers. Another very bad thing is, everyone who sees your site content will not actually click through. Not even half would really do. That leaves us with under 130 individuals who are actually interested in our offers.
Click Through Rates: In the last point, we talked about what percentage of people who see and might like your posts and mails. Now let’s speak about those who actually complete the actions and do what you want these to do. Let’s dnsnaz simply clicking a web link. This link usually takes them to a landing page or perhaps a website.
Click through rates are the percentage of people who receive your message and actually click it. The click through rate of any tweet is .5 percent instead of 3% for the email. These numbers look small in the beginning. But, this means that people click 6 times more on an email link than over a tweeted link.
Let’s continue using our demonstration of 1000 emails and 1000 social media posts. A .5% click through rate means per thousand, 5 individuals will actually click on your link. This is for social networking. Sometimes the click through rates are higher, but those are particular cases. The numbers we use listed here are average ones.
A 3% click through rate with emails means 30 clicks per thousand. That is the best click through rate you are going to obtain typically. The numbers are certainly not astounding, but efficient numbers are not always astounding. The difference is really because, when individuals provide you with their emails they really wish to hear more form you.
Prospective Customers Want It This Way: Many people use social networking to talk with friends first. Seldom will they be utilized to receive business news and reviews. You can find specialized websites for your. 77% from the users throughout a survey online said they like to get promotional messages in their emails. 4% said they like these messages on social media marketing. This speaks to the fact that by submitting a message, folks are literally providing you with an organization meeting location.