Effective digital marketing can only be achieved by leveraging the strength of data and the beauty of art, and the best way to foster improvement in these areas would be to strike up conversations with our peers. Every week, we’ll throw several DARTs at the wall and hope you’ll join the conversation. This may include interesting things we discover, are planning on, or are actively using inside our digital marketing campaigns. We hope that the short updates will spark some inspiration after having a long week.
AdVenture Media Group Recognized As Google Premier Partner Agency. Earlier in the week, our company was rewarded with all the highest level Google Partner status. While we have invariably been PPC management company, this new accreditation is a nod to our own efforts being an agency having an advanced expertise in the different Google advertising products and delivery of exemplary results through our substantial client base.
Search Talk Live. Earlier this week, I was a guest on the popular digital marketing podcast, Search Talk Live. I joined hosts Robert O’Haver and Caleb McElveen to talk about the wonderful topic of remarketing. During the hour-long interview we covered a lot of ground like the behavioral psychology of web surfing, dynamic remarketing, advanced audiences in Google Analytics, RLSA, managed placements, and even an advertising conspiracy theory (more about that below). You can access the podcast through their Website, iTunes, or wherever else you receive your podcasts.
Google Shopping Strategy We’re Recommending:
RLSA in the search engines Shopping. Many advertisers overlook using Remarketing Lists for Search Ads (RLSA). We recommend not just adding remarketing audiences to your Search campaigns, but testing this within your Google Shopping campaigns also. Previous visitors, and more importantly, past purchasers, already are familiar with your brand name and possibly very likely to convert on your site. They might have your account registered along with you, dramatically simplifying the conversion process. When these users are back looking for your products, you might want to bid more aggressively on your ads to increase your audience click-through-rate.
Google Attribution Update We’re Thrilled About:
It’s quite effective, but up to now it’s been a real pain within the butt to setup because there were three confusing code changes that a developer would need to implement on the site. The code would frequently get altered as clients updated their websites, and it had not been easy to set this up through Google Tag Manager.
Facebook and Instagram are hearing us. We’ve been keeping tabs with this for many months now, and I’m finally in a point where I can talk about it publicly without sounding just like a crazy person, hopefully. A lot of us are completely convinced that Instagram (belonging to Facebook), is applying their microphone feature to pick up on keywords in your offline conversations and tailor ads to you personally based upon a matching algorithm.
Individuals in the business have sufficient of the knowledge of how this technology functions to advise that there is no explanation or coincidence for the truth that we’re seeing ads for brands and merchandise we’re speaking about offline. We should also ensure it is clear we really have nothing to concern yourself with, but much more on that later.
Here’s a good example. This past weekend, a buddy of mine was telling us a story about getting sneezed on while riding the subway and having to discover hand sanitzer in Penn Station. He mistakenly said the phrase purina when qqdpog designed to say the word purell, so we joked about the idea of him walking around desperately seeking cat food to clean up his hands.
Few things worth noting: Facebook has acknowledged that they have the capability to do this, but they’ve Released Statements saying that they are doing not. Also, listening isn’t really the best option of words. You can find no Facebook employees with headsets on shouting to a single another, “He just said Purina! Send him a Purina ad!” It’s all algorithm based keyword targeting.
So this is not to imply that we’re in danger, or that we genuinely have anything to worry about. Our way of life are going to become more and more entrenched in artificial intelligence, and we’re happier coming to terms using that fact (if you utilize Google Maps to have around or have ever used Spotify or Pandora, you’re secretly a huge fan of AI, even though you don’t are aware of it yet).